Coachcraft is a values driven organisation whereby we hold ourselves and others accountable to our high standards. When working together, we each commit to the following values (C.O.A.C.H).


We are curious, constantly challenging our own understanding. We ask questions, look for deeper meaning, work outside the box, ask for help, imagine new ways of doing things. Our curiosity is the foundation of our creativity

The important thing is not to stop questioning. Curiosity has its own reason for existing.


We will be open to new ideas, feedback, suggestions, opinions, environments and challenges. We will be vulnerable enough to ask for help and open enough to challenge our thinking. 

The world is full of people who have never, since childhood, met an open doorway with an open mind.


We are accountable for all of our actions, the good the bad and the ugly. We will be accountable to our behaviours, values, successes and our failures but more importantly our responses to each.  

The more accountable I can make you, the easier it is for you to show you’re a great performer.


We are role models in our teams, sports, organisations and communities and we proudly champion our character and our values. We understand that the world requires far more than academic grades or technical proficiency, and our role as a coach is to empower others to foster their own set of values, behaviours and ideals and to be accountable to them. 

The function of education is to teach one to think intensively and to think critically. Intelligence plus character - that is the goal of true education.


We remember that at the centre of everything in sport and in life that it is in the pursuit of enjoyment and happiness. The wellbeing and enjoyment of the people we work with is our paramount objective, it is that alone that will keep people active, aspiring and motivated to succeed in all areas of life. Our roles is not to create high performance outcomes, our role is to create high performing people. Our best performance indicators are smiles!

True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.
— Wilhelm von Humboldt